From the category archives:
News website usability, design, SEO, and mobile-readiness is really in the dumps as far as I can tell. I have made a short list of issues that might help improve things for TV Stations hoping to capture the millennials and web savvy viewers who are typically abandoning TV news broadcasts in droves.
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I’m not a militant recycler or anything, but damn, people - have you not heard of padded envelopes?
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Lee Odden hit a nerve with his last post.
“The [seo] challenge comes from a combination of:
The need to create new content that travels and that others are motivated to link to
Convincing web site owners that they need to create and promote content on an ongoing basis outside of their brochureware corporate site or online product [...]
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I was amazed when I read that Google was rolling out Automatic Match Adwords on May 20th. This system goes against every methodology I’ve developed to help clients with Adwords and I fear it will pray upon the uninformed advertiser’s budget.
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I’m a big Yahoo! fan and an easy going guy, but their recent refusal to tell me what directory-submit URL the charge on my credit card was for really ticked me off. I cannot tell which client I should talk to, whether to keep it going or to shut it off.
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In the fast paced world of technical support ticket systems, the goal is to get your issue through the system as fast as possible - but never forget that this is a marketing exercise, and those sending the support tickets are busy human beings who require you to be remarkable every time.
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