I dislike Volusion for many reasons, but this one stands out. Searching their owners manual gives results, but you must bang through each to find anything. So far, everything in Volusion takes 5x more steps than I think it should. Anyhow, no time to write that book… here’s an example of a useless SERP typical…
From Amazon’s Askville:
This crap drives me nuts.
var strAddress2use = strAddressFromForm.replace(“http:////”, “”);
It’s a little more work in Ruby and PHP, but .. you get the picture.
Dear Retailer. When I snap a photo of something, I’m not here to scam you. I’m not the front for a big Chinese manufacturer who is about to knock off your stuff and put you out of business. I’m not planning out an elaborate “Mission Impossible”-style robbery. I’m using my phone to shop. You need to get ready for this, and embrace it.
People using content management systems need to educate all users of what will go out not only on the browser, but on the RSS feed, as shown in this example where the tragedy of flight 5191 was sent out as a NEW news story from WTVQ’s RSS feed a year later.
Retail stores don’t seem to realize the importance of customer touch points. That phone call ringing in the background is not as important as customers already in the building. If that phone rings a few times, both the receptionist and the salespeople need to have confidence it will then ring to someone else for handling or to a well designed voice mail solution. Leaving a customer during the sales process is simply throwing away the entire process people have worked hard on up to that point.
It would seem ludicrous to even consider SEO services that send garbage SPAM, but amazingly I talk to people at least once per week who have “gave them a shot” because it “surely can’t hurt anything.” In fact, it can hurt a LOT of things. Here’s a deconstruction of the spam itself.