Testing emails is not an expense. It pays. Your email list and your brand have real value, and every time you screw up, you are spending real money. Use a spreadsheet and make sure you’ve tested your software and your methods out well before you send – test on 4-5 major email clients, text and…
Allume System gets It – When you want off of an email list, you just want the he** off. Allume makes great software but I’m getting too much email. So I decided to unsubscribe from their announcements. To my delight, they didn’t require me to do much. They just gave me a button. Click. I’m…
One of the companies I admire most, Adobe, let me down today. Do you guys ever really “use” the updates you send out? Have you considered that we’re not all sitting in little cubies in Mountain View when we do our updates? In a standard security update for Acrobat Standard 6.0, you get stuck in…
Does anyone have any idea how mad vanity phone numbers make customers when you put them on printed material without their numeric equivalent? I wasn’t totally aware of this until the past six months, [large company here] began publishing their vanity customer service number on emails sent to clients from their billing department. Instead of…
I’ve been spending a lot of time thinking about how much energy and money has been wasted on “fruify” web development and clueless SEO efforts. Thousands of companies have spent endless dollars on tag-tweaking “search experts” and pixel-tweaking flash animators without a Key Performance Indicator in sight! Countless thousands of amateur web designers have sold…