- Incredible Targeting Options Thanks to Bing’s Use of Linkedin data
- Expand Google Ads Inventory for Proven Campaigns
- Leverage Retargeting Cookies to Squeeze More Value from Budgets
The targeting options available to Bing Ads can add an entirely new dimension to your PPC strategy. Targeting job titles, roles and even companies allow you to substantially lower your risks of wasted budgets. Combine this with Bing’s excellent retargeting audience setup and you have the most powerful way to reach certain searchers at the moment they’re looking for you.
BuzzMaven’s approach is to leverage all relevant, potentially profitable ad inventory and targeting precision for each client and then develop precise keyword lists derived from searcher intent.