Working with BuzzMaven Digital Marketing Agency Gives You and Instant Advantage and “Shortcuts” Your Path to Success
Facebook is full of traps and nuance. We can help you get approved campaigns online and testing fast, without wasting budgets on misaligned programs. Choosing the best optimization setup depends on a balance of volume, behavior and end goal. For ecommerce, for example, viewing products, adding them to the shopping cart, initiating checkout and buying are all optimization goals that each have strengths and weaknesses.
Brand Awareness Potential to Buyers using Facebook with Custom Events
Facebook can help you introduce your solution to customers very precisely and affordably. Engagement actions on these audiences can be captured for advanced retargeting on Facebook as well as Google, Microsoft and Linkedin. Setting up these triggers, data points and analytics is a specialty of BuzzMaven.
Audiences are Everything! Customer Lists, Lookalike and Layering
Using the known quantity of your current customer list means you can bypass much of the trial-and-error associated with finding ideal AIM (Affinity and In-Market) audiences for your company. By taking your current customer list and building lookalike audiences, we can scale quickly to 1%, 2% or more of the entire population of a region. With this as the basis, we can then begin layering AIM focus parameters to match audience to offer to timing quickly and without guessing.
The Right Creative for the Right Offer – A Mastery of Formats and Ad Settings
We have mastery of the different formats and which are applicable to each scenario. Carousels, collections, dynamic, and other forms are available, but some combinations work much better than others for your specific goals. We can advise rapidly on what media assets and content is needed and then help you curate, assemble and publish ideal ads to capture the demand for your offer.