Digital Advertising Consulting and Campaign Management

Driving conversions and leads up, while driving traffic costs down.

In Brief:

  • Digital Ads can be an amazing way to gain leads and sales through your website or phone at the precise moment someone is searching.
  • Digital Advertising consulting success requires a mix of human judgment and machine learning to avoid overspending or being uncompetitive.
  • Google, Bing, Facebook, LinkedIn, Twitter and others have programs worth considering in a PPC program.
  • We use the ABBA (Awareness of Brand Before Ads) approach to maximize the performance of ad spend.

Digital Advertising Programs

Digital Advertising Performance is About Conversions with Positive ROI

Month to Month Conversions Improvements with Optimization

Month to Month Conversions Improvements with Optimization


Substantial performance gains typically start after 30-45 days of optimization work.  Analytics connections must be tested to be sure that comparisons on performance are valid.

More than half of the clients we work with have problems with their reporting that we need to repair.  For PPC, attribution of business performance to spend is essential of course. Once this is in order, improvements can start.

How should your ads appear during the day? Planning can save you 50% of your budget!

How should your ads appear during the day? Planning can save you 50% of your budget!


We can often determine how much improvement is possible with a few minutes review of your accounts.  Our clients keep renewing their services, which says a great deal.

More than 75% of the PPC accounts we review are wasting most of their budget due to poor setup or inadequate optimization.

PPC Program Components

  • PPC Audit

    If you have a PPC program, even if it was set up by Google, there is a good chance it’s wasting money – sometimes a great deal of your budget.  The audit is fast and surfaces issues we can address.

  • Campaign Design

    Campaigns must be designed around behavior, structuring the keywords, ads and filtering for the different stages of the customer journey.  Low, medium and high intent keywords must be identified by hand and machine learning used to fit the bidding to the budget.

  • Optimization

    Optimization of a campaign happens at every stage from keyword choices, match type choices, ad texts, extensions and landing pages.

  • Landing Page Design

    “Post click” optimization is where we make sure the traffic we just worked so hard to get converts into leads or business at the highest rate possible.  Split and multivariate tests are used to let behavioral data guide us in maximizing performance.

  • Reporting and Data

    With PPC, data is everything.  When you’re spending money on traffic, you have to be sure that it’s spent well and generating business.  This can be quite tricky, but working with Buzzmaven will help you wire up the system quickly and accurately.