Who’s Your Site For, Anyway?

Bill Dotson called out a great article about professional service firms. It’s spot on about how such firms approach their website. They want the partners in the firm to like it – after all, partners agree on the marketing budget, so why not get them involved in the design? Surely someone who works day-in and…

5 Methods to Track Offline Conversions – and Plug Huge Marketing Budget Leaks.

One of the most difficult challenges is tracking paid search performance via telephone calls for the small business. While a few will spring for a new 800 number or IVR system to get some of that information and train phone staff in its use, many cannot due to the workaday reality. Often the busy office environment means metrics go out the window in favor of just getting the order out, so the company continues to guess.