Heidi Adams Cool at Case Western produced a terrific introduction to the world of social media. Written with clarity for the beginner, I highly recommend checking it out no matter what your level of experience. Insight: “Of course the trick with this is the same as it always has been; word-of-mouth referrals are driven by…
They say playing the lottery is a “special tax” for the “math challenged.” I think that’s true. In the search world Google’s new Automatic Matching setup is a special tax on the uninformed advertiser.
What I’m hearing about the new Google Automatic Matching beta is that they will look at unspent funds in your account, and “spend it for you” on terms its algorithms deem appropriate. I blew this off at first thinking it sounded like a rumor, but am now hearing more buzz about it.
I have six professional heroes presently – and I don’t mind sharing. In random order, they are:
Seth Godin – For telling me to quit dead ends and focus on being the best.
Edward Tufte – Guided me into information design, recognizing and avoiding chartjunk, and telling stories visually.
Jakob Nielson – For telling it like it is even when it’s totally unpopular.
Richard Florida – For drawing attention to what drives creative people.
Steve Wozniak – For his approachable demeanor as well as the desire to spread knowledge.
Steve Jobs – For his relentless passion to innovate.
I’ve met Florida, Tufte, Jobs and Wozniak. If only for a moment (they wouldn’t remember me.) I had no trouble making the list above. It came to me in 3 minutes. Each have contributed through a career of hard work with a real passion to improve things.
Have any heroes emerged in the SEO world? Should we expect it? As I sat in a meeting recently all eyes were on me to save the business. My answers about content creation, social media, and slow, steady growth were not superhero answers. Some are looking for the cape crusader to save old-school companies with new marketing feats of awe. People start looking for a mild-mannered SEO to burst from the phone booth and fix the problem. I don’t know why.
“SEO Building Permits” – An SEO’s Presence Throughout A Design Project can Prevent Expensive Tear-Outs
We can draw a parallel between SEO advice and building permitting. Pressures placed on any web development project can cause marketing goals to be conveniently ignored, just like marketing goals, building codes and standards. Paid search ends up the beneficiary when an “un-optimizable” site results.
I must admit, Donato’s franchise has great pizza. But when it comes to trusting their online ordering environment, their email security practices leaves a bad taste in my mouth.
There is plenty of buzz out there about how the economy is slowing. Companies will begin pulling back on expenses and unfortunately cut on staff, too, if it gets worse. But smart companies know that there is no better time to surge forward and leave competition wondering what happened. Social marketing, with authentic messages, is…