Have you taken the time to consider the “reality” of your B2B customer? They are not making buying decisions on the spot – they are gathering information for meetings – and they want to look good. So how can you help them achieve this?
Ideas relating to the how the social groundswell, user-centric design and increasing expectations by constituents on municipal websites and blogs are presented in my guest article for the GMAnet.
Local TV ads seem to do very little to link the awareness-generating power of television with the engagement opportunities of the web. Local businesses would do well to stop depending on TV scripts from the 1960s and begin to entice customers to company-owned, information-rich resources that save them time and worry.
Google’s New Checkout Widget entered Google Labs today and immediately I thought of a few Wordpress sites I could use it on. Also, many product blogs may have a need to add simple ecommerce to their blog, and Google Checkout has a lot going for it. So here are the steps to add the widget to your Wordpress blog.
Have you ever faced a really tough SEM project? I have. And I looked to the real world for inspiration to get perspective on how to make things better. Here are my thoughts.
Innovative Lead Generation using the Web was held on May 5th at Awesome, Inc. We talked about lead generation optimization, social media, SEO, and more