Changes in Googles Adwords algorithm have had a major impact in the ability to use this tool for affordable testing of highly focused landing pages. There is a correlation in my experience between volume of content and cost of bids. So “pure” landing page design “labs” have really become a challenge of late. What was…
It looks like the US Patent Office will begin to post patent applications and allow for a Wiki/Digg-style system for sorting out comments/objections in a pilot program. This means that a reviewed sort of system could help the patent office sort out the signal from the noise. We’ll see if any of the gaming that…
Danny Sullivan while on with Alex Bennert on the Daily Searchast Podcast recently wondered… “what is the equivalent to the cross or garlic ’round the neck to a vampire for SEO?” Well, Danny, here’s my list. The Sandbox, or lack thereof, or derivative thereof. Paid Search Editorial Reviews by clueless editors. Presenting kickass SEO results…
Rustybrick at SEOroundtable has drawn attention to a very interesting thread which should make those in charge of client webservers prick up their ears. I encounter resistance from some clients when I suggest a hosting change once I see they’re using a cut-rate provider. DNS changes, server switch-overs, and broken 404 pages are all major…
David Meerman Scott recently posted a very well thought out post “How to Pitch the Media” which rang true as I purged at least 10 unsolictied pitches for irrelevant stories from my inbox for Business Lexington this morning. The pitches were ridiculous – general, poorly written, disorganized, and time consuming to read. Honestly, I just…
I multi-task a bit too much for the new animated avatars and their little digital timers. They are left wondering why I haven’t clicked on them in the past “x” seconds and start their banter “I can’t help but notice that you’ve not clicked on anything yet.” says the guy from the UPS Whiteboard site.Â…