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Daily Archives: March 29, 2007

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Google Quality Score and Landing Page Testing

Changes Online, OptimizationBy Scott ClarkMarch 29, 2007

Changes in Googles Adwords algorithm have had a major impact in the ability to use this tool for affordable testing of highly focused landing pages. There is a correlation in my experience between volume of content and cost of bids. So “pure” landing page design “labs” have really become a challenge of late. What was…

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