Writing With Customer Empathy is also Writing for SEO
Emphasizing searcher empathy can result in content naturally compatible with Google’s knowledge classification algorithms and as a result, better rank.
How do I know an SEO “expert” is doing a good job?
Not ranking well has actual costs, but these are rarely on spreadsheets in financial reports. When a competitor ranks well for a buy-phrase, you lose. This post covers some of the ways you can tell a real SEO expert from a poser.
Noindex Shopify Pages or Products The Easy Way – Shopify Ecommerce SEO Tip
There are times when you want to noindex a Shopify page or product, and this tip lets you do this easily with a one time tweak to your Shopify theme file.
The Top 3 Optimizations You Can Do for Mobile Websites and Speed-Related SEO
Google has made it clear in the past and recently “formally” announced that speed is going to be a significant factor in ranking websites (not just mobile, but all sites) and that just sticking an AMP plugin on your page probably won’t do the trick, but a multi-faceted optimization approach is needed.
Be a “Cheat Sheet Hero” in the Buyer’s Journey
I agree with David Meerman Scott most white papers are pretty lame. I think if most companies looked at analytics for these they’d see few actually reading what they poured hours of work into. The content is too generic and too unfocused on the buyer’s needs. Research has shown that building content and service bundles…
Google MyBusiness – Bulk Management Panel Discussion
I was honored to be part of a LocalU Hangout with some of the web’s leaders in local SEO: Andrew Shotland & Dan Leibson of LocalSEOGuide, Alexis Gui of Sim Partners, Tim Grant of Gamma Partners, Rory Scherer ofDAC Group, and Mike Blumenthal. This recording (and transcript) includes a lot of tips related to guidelines, obstacles…