In today’s small business world, accountability for marketing spends is critical – and tracking incoming telephone calls has been quite underutilized. Well, Google Analytics has integrated a new phone number allocation and tracking service that initiates page views and therefore is measurable in your reports.
Highly ranked in search engine results, job listings are usually written in a dispassionate and utilitarian voice and do little to advance the image of your company to potential investors, partners and customers. Why not take the time to let your listings do double-duty as tools and another place to tell the company’s story?
If you’re thinking of cutting PPC costs, hold the sword. Taking a few minutes to prioritize and strategize can keep your account performing highly on your best phrases.
I have tried for years to teach clients what a bad idea it is to add a “Splash” screen to their websites. But many web designers keep pitching them (why I do not understand.) But now Google has given such things a warning shot across the bow by testing a “skip intro” link on search results.
Smart businesses recognize economic slowdowns as opportunity to move forward relative to competition. As any house painter will tell you, rainy weather is the time to clean brushes, repair ladders and secure the shop.
On Thursday, November 6th in Lexington we’ll be discussing emerging media trends and what’s next for the Internet including social media strategies, Web 2.0, and online marketing approaches.