It would seem ludicrous to even consider SEO services that send garbage SPAM, but amazingly I talk to people at least once per week who have “gave them a shot” because it “surely can’t hurt anything.” In fact, it can hurt a LOT of things. Here’s a deconstruction of the spam itself.
Having a focused, promise-keeping landing page is a concept that experienced Pay Per Click advertisers know well. Often learning this truism happens the hard way – after spending thousands of wasted dollars. One of the most important design lessons that I’ve learned when it comes to any sort of web page is this: The Landing…
To anyone at the show right now reading over this….. thanks for making a first-timer feel so welcome – it’s been awesome. I’ve met some folks who not only were very approachable but ready and enthusiastic about conversations with a first-timer. I definitely try not to be the “interruption guy” but have managed to at least chat with some who I’ve wanted to meet for a long time and had extended conversation with many who I respect in the industry.
While on my cross-country ride to SMX, I had the urge to list some of the things to look out for (and hopefully produce good reactions to) as one starts a new web development or search marketing project.
It’s important that you design your advertising “funnel” to retain the confidence of the searcher from first click through ordering. I thought I’d show you a few tricks that have proven themselves over the years, starting with the most basic – the Google Keyword Insertion method, then talking about Dynamic Landing pages, and ultimately specialized product linkages from ads.
Changes in Googles Adwords algorithm have had a major impact in the ability to use this tool for affordable testing of highly focused landing pages. There is a correlation in my experience between volume of content and cost of bids. So “pure” landing page design “labs” have really become a challenge of late. What was…