If you’re looking to do SEO with a Wordpress blog, then these slides from Matt Cutts at Google will be of interest.
Have you ever faced a really tough SEM project? I have. And I looked to the real world for inspiration to get perspective on how to make things better. Here are my thoughts.
If you’d like an example of why you need to mater video production and editing at your company as a part of your SEO efforts, this post tells all.
In today’s small business world, accountability for marketing spends is critical – and tracking incoming telephone calls has been quite underutilized. Well, Google Analytics has integrated a new phone number allocation and tracking service that initiates page views and therefore is measurable in your reports.
Highly ranked in search engine results, job listings are usually written in a dispassionate and utilitarian voice and do little to advance the image of your company to potential investors, partners and customers. Why not take the time to let your listings do double-duty as tools and another place to tell the company’s story?
If you’re thinking of cutting PPC costs, hold the sword. Taking a few minutes to prioritize and strategize can keep your account performing highly on your best phrases.