Local businesses want leads and customers, not clicks. Although pay-per-click and pay-per-call are the two prevalent ad models to reach local searchers, will other models like CPA/PPA ultimately be more effective? (Partial Liveblogging – other presenters not blogged… couldn’t get a coherant flow going :-P) Steven Chuck, Director of Strategic Alliances, Yahoo!
Moderator: Greg Sterling, Founding Principal, Sterling Market Intelligence Marc Barach, CMO, Ingenio joined for the Q&A Throughout this writup: PPC = pay per click.� Don’t confuse it with PPcall Lots more after the jump…
This is a liveblogging entry from SMX Local/Mobile – a conference I’m attending in Denver, CO. This was the best session I’ve attended yet at the conference. Lots of great information and engaging speakers. Good questions from the room and highly relevant content. Bravo! Moderator: Chris Sherman, Executive Editor, Search Engine Land Speakers: Alex Porter,…
If you’re a local business, and you’re not in Google Local now, I must admit, possibly living in denial. Google 411 (1-800-GOOG411) is amazing, and I am just blown away that so many businesses haven’t taken the time to insert their company into the Google Local Business Center. We couldn’t find our favorite pizza restaurant…
This old post is being kept because it was in here that I predicted the Google Local Knowledge Panel and Customer Presence-based Google Ads click to zoom I was toying with some ideas related to the sensing internet, and thought of a customizable wall-mounted device for small businesses. This little device would be given away…