A new site or redesign has failed to live up – after spending substantial resources building it. The SEO expert is suggesting major changes. What now? I’ve been thinking about how the Sunk Cost Fallacy undermines SEO again and again. In those times when a new site or redesign did not consider SEO as a…
There are times when you want to noindex a Shopify page or product, and this tip lets you do this easily with a one time tweak to your Shopify theme file.
Google has made it clear in the past and recently “formally” announced that speed is going to be a significant factor in ranking websites (not just mobile, but all sites) and that just sticking an AMP plugin on your page probably won’t do the trick, but a multi-faceted optimization approach is needed.
Today I saw an article on ReadWrite that caught my attention…”Blogging declines across Inc 500” which referred to a study from Umass called “Blogging declines as newer tools rule.” The number dropped from 50% to 37% of companies maintaining corporate blog. Facebook and Twitter, in the meantime continue to grow. This stands to reason…
Have you taken the time to consider the “reality” of your B2B customer? They are not making buying decisions on the spot – they are gathering information for meetings – and they want to look good. So how can you help them achieve this?
With competitors like these, I was truly honored to have won a 2010 SEMMY award for Local Search today. Here are the other competitors, and you should grab those articles and subscribe to their blogs to connect with some of the best in the world.