Double Dipping – The Case for Two Viral Marketing Strategies

>>Special Thanks to Brennan White for this answer: Brennan is Founder of Pandemic Labs and writes the Pandemic Blog which brings knowledge of social media marketing, experience with social networks and experience with professional media creation together for clients. Scott Clark asked Me The Following Question: “Malcolm Gladwell, Elihu Katz, Paul Lazarsfeld, Ed Keller and…

Voters Seek Neutral Ground for Learning about Candidates – Skip Candidate Websites

With increased Internet use and widespread broadband connectivity, the shift from old to new media is influencing the way people participate in elections, according to a recent report by the Pew Internet & American Life Project. Not since John F. Kennedy and Richard Nixon debated in front of 70 million new television watchers in 1960 have we seen such a change in political media. A wave of changes brought on by Web sites, blogs and social media is being led by the 18- to 30-year-old demographic and is spreading to reach Americans of all ages and backgrounds.