The End of Ghost Content – Authorship Focus Defining a New Focus on Individuals – Many not Ready

The true cost of remaining anonymous, then, might be irrelevance – Eric Schmidt – Former Google CEO The search industry is all abuzz about the concepts around authorship markup (see postscript) and its effect on search results and content marketing.  Authorship markup, introduced in 2011 and has been getting regular improvements since.   Mostly applied to blog and news…

The Mobile Marketing Freight Train – Thoughts from the Field

I’ve written many times about mobile marketing, and even (along with others, I’m sure) predicted foursquare-type business marketing many years ago.   Does anyone remember my “senseweb” idea?  Probably not, it was pretty far out at the time… But in the past two years, having met with many clients and associates, I realize that almost none…