If you’re thinking of cutting PPC costs, hold the sword. Taking a few minutes to prioritize and strategize can keep your account performing highly on your best phrases.
I have tried for years to teach clients what a bad idea it is to add a “Splash” screen to their websites. But many web designers keep pitching them (why I do not understand.) But now Google has given such things a warning shot across the bow by testing a “skip intro” link on search results.
I have enjoyed being a member of Triibes, a community set up by Seth Godin after the release of his book of the same name.
The ebook was set up by volunteers in the community – and was really well done. Highly recommended.
[ Triiibes EBook] – PDF file
Google Adwords wants you to use broad match – after all, 20% of all queries have not been seen in the previous 90 days. But should you really do this? I say, possibly. Read more inside.
Mobile restaurant guides and ratings could become the method of choice for consumers to voice their dissatisfaction with poor service, especially in the age of “mandatory tips” from even lower-end restaurants.
If you’re just getting started in Social Media and want to learn more about Social Media Marketing, grab this MP3 file and take a listen. Jason Falls, Nick Huhn, and Scott Clark discuss.