Watch Out for Babies in the PPC Bathwater!
If you’re thinking of cutting PPC costs, hold the sword. Taking a few minutes to prioritize and strategize can keep your account performing highly on your best phrases.
Pwning Google Adwords Like A Skeeball Ninja
Google Adwords wants you to use broad match – after all, 20% of all queries have not been seen in the previous 90 days. But should you really do this? I say, possibly. Read more inside.
Mobile Restaurant Ratings and the Neutered Gratuity
Mobile restaurant guides and ratings could become the method of choice for consumers to voice their dissatisfaction with poor service, especially in the age of “mandatory tips” from even lower-end restaurants.
Sharpen Your Saws! 20 Simple Ways To Prepare for a Turnaround!
Smart businesses recognize economic slowdowns as opportunity to move forward relative to competition. As any house painter will tell you, rainy weather is the time to clean brushes, repair ladders and secure the shop.
Web Marketing in an Age of Tribes
How is web marketing changing as communities organize themselves, and how do consultants help clients become aware of the leverage available to them without seeming like troublemakers.
Americans Now Expect Companies to Have Social Media Presence
A new study of over 1000 Americans reveals that 93% believe a company should have a presence in social media, and that Social Media is a major shortcut to hard-to-reach demographics. So why do companies still avoid social media participation?