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SEO, Blogging, and PPC are at the top of marketer’s priorities for the next 6 months hinting that companies are becoming more familiar and comfortable with new media as a prime directive. In addition a shrinking emphasis on the corporate brochure site provides hope that reaching out to the customer has finally arrived as a marketing technique.
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The North American SEM industry grew from $9.4 billion in 2006 to $12.2 billion in 2007, exceeding earlier projections of $11.5 billion for 2007 and marketers are finding more search dollars by poaching budget from print magazine spending, website development, direct mail and other marketing programs.
The SEMPO study released today offered some good news for [...]
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In the past few months’ time I’ve spent more than my usual amount of time watching others surf the web. I am always astonished by how poor people are at knowing where to type searches, or web addresses, or login information. When I ask someone to go to a website, there is [...]
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While hardly as sophisticated as the testing that Malcolm Gladwell refers to in “Blink” the results of ad-hoc testing of young African-American girls’ reactions to toys is troubling. This article is off-topic from my usual. Thanks for bearing with me while I diverge a moment.
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BuzzMaven Labs is the 12-year-old consultancy of Scott Clark, a veteran web business strategist and search marketing professional. Learn More
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