I have six professional heroes presently – and I don’t mind sharing. In random order, they are: Seth Godin – For telling me to quit dead ends and focus on being the best. Edward Tufte – Guided me into information design, recognizing and avoiding chartjunk, and telling stories visually. Jakob Nielson – For telling it […]
We can draw a parallel between SEO advice and building permitting. Pressures placed on any web development project can cause marketing goals to be conveniently ignored, just like marketing goals, building codes and standards. Paid search ends up the beneficiary when an “un-optimizable” site results.
Former Technorati CEO David Sifry has launched Web Hot or Not?, a Hot or Not site for websites. It’s fun-cool, and has been done before, but it spooks me out in the world of multivariate testing and conversions optimization. What’s hot: Studies have shown that sites get only 50 milliseconds to give an impression to […]
What has caused companies to embrace the myth of the superstar web designer or the fire and forget web marketing program? Unless you intimately know the market designing “from the hip” is an irresponsible way to spend clients’ money.
I thought about how ridiculous this product was. It was a good idea to get all the charge-ables together in a single place. It was not a good idea to do it all on paper and never test the feasibility. But it clearly doesn’t work in the real world. The solution? Shall we redesign it […]
One of the most difficult challenges is tracking paid search performance via telephone calls for the small business. While a few will spring for a new 800 number or IVR system to get some of that information and train phone staff in its use, many cannot due to the workaday reality. Often the busy office environment means metrics go out the window in favor of just getting the order out, so the company continues to guess.