Digital Marketing Budgets Growing as Percent of Revenue – SEO/SEM Winning, Social/Video Stalled?

One of my favorite industry documents is the CMO Survey .  I always look at it as a decent indicator of where the industry is going and what seems to be driving trends, so I can help clients wisely adjust their own programs with good information.  I always look at it from an SEO/PPC point of view, as well as budget related insights.

Beyond the Inverted Pyramid for Blogging – Extending for Social, SEO, Email and Engagement

When blogging for a hurried, distracted audience, you must keep in mind that the competition for attention is ruthless. More distraction, mobile device habits and shorter attention spans force us to adapt our inbound techniques accordingly. New bloggers frequently write from the old-fashioned research paper or book report format, saving conclusions and critical points to well after the reader has departed. Graphics, images, captions and other proven eye-fixation techniques are poorly employed as well.