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Facebook Custom URLs – An ORM Roadmap and Questions to Ask

New Marketing, Online Reputation Management, SEO/SEM, social mediaBy Scott Clark June 10, 2009 2 Comments

If you’re at all concerned about your personal or business brand, you should consider the issues that the new Facebook Custom Usernames/URLs have brought to the surface. I have run through these from an ORM (Online Reputation Management) perspective and asked a few important questions.

Marketing During a Recession? Get The Wind at Your Back.

Changes Online, Web Site AdviceBy Scott Clark January 21, 2008 8 Comments

There is plenty of buzz out there about how the economy is slowing. Companies will begin pulling back on expenses and unfortunately cut on staff, too, if it gets worse. But smart companies know that there is no better time to surge forward and leave competition wondering what happened. Social marketing, with authentic messages, is…