In a shortly to be released study by B2B, web marketers, web developers, videographers and supporting technologists may want to consider preparing for a busy 2008. Some hilights: 60.1% of all marketers plan to increase their 2008 budgets. 79.1% plan to increase their online budgets (last year was 75.6%) Web Site Development will be increased…
Dear Retailer. When I snap a photo of something, I’m not here to scam you. I’m not the front for a big Chinese manufacturer who is about to knock off your stuff and put you out of business. I’m not planning out an elaborate “Mission Impossible”-style robbery. I’m using my phone to shop. You need to get ready for this, and embrace it.
Make sure you realize that the only way to benefit from today’s latest New Media revolution is through full integration within your organization, not by hiring someone to doll it out in sugary snacks in the breakroom.
As part of what Wal-Mart is calling its “Customer Contact Reduction” program, by next week, Walmart.com, the company’s online arm, will no longer give customers a toll-free phone number to call–or any phone number, for that matter
A brand is a person’s gut feeling, because brands are defined by individuals, not companies, markets, or crowds because people are emotional, intuitive beings. Great slide deck, nicely done.
It’s the era of user-created content. Is there a minefield being laid by more and more sophisticated crawling tools employed by the stock agencies, the increase in user-created media, and the pinch felt by artists as microstock and low-cost stock shops grow. For those of us managing dozens or even hundreds of sites, it is very, very easy for an unauthorized image or illustration to make its way into a website. And then the fur will fly.