15 Actionable Thoughts About Content Marketing, Social Media Distribution and SEO

Content marketing is the new SEO.  It is centered on irresistible content and amplified by social media.  It includes blog posts, articles, white papers, videos, podcasts, and infographics.  87% of marketers use social media to distribute the content. Search engines use hundreds of signals to decide who ranks for a given query.  The most important…

The Multi-Screen Challenge and Opportunity in Online Marketing – New Research

We are a nation that carries tasks from screen to screen, using desktop PCs, laptops, TV, smartphones and tablets.   According to new research from Google, 90% of people move between devices to accomplish a goal.  Google’s research set out to understand this inter-device reltionship. There are 2 primary ways we “Multi Screen” “Sequential screening”…