Ideas relating to the how the social groundswell, user-centric design and increasing expectations by constituents on municipal websites and blogs are presented in my guest article for the GMAnet.
Google Side Wiki is a new Google Toolbar Feature has launched today. This feature looks to be their latest attempt to build communities around web sites in their index , perhaps as a way to better utilize social signals for ranking both web pages and social media profiles. Will Google’s new tool make headway? If…
If you’re at all concerned about your personal or business brand, you should consider the issues that the new Facebook Custom Usernames/URLs have brought to the surface. I have run through these from an ORM (Online Reputation Management) perspective and asked a few important questions.
Have you ever faced a really tough SEM project? I have. And I looked to the real world for inspiration to get perspective on how to make things better. Here are my thoughts.
Here is my take on the biggest mistakes made by start-ups when it comes to web marketing. If start-up companies would take the time to address some basics, their long term success online could be dramatically influenced
In the past few years there have been examples of how companies have take advantage of the web to steal thunder from ad campaigns, such as the Pontiac vs. Mazda fiasco from a few years ago. But it’s not often you see it happen in such a large scale in the physical world: BMW…