15 Real-World-Proven Tips for Responding to (and Fixing) Negative Reviews [Updated]

Responding to reviews should be done with care, however.  Here are some tips for businesses who are going to begin responding to these reviews so you can avoid embarrassment and maximize the positive effect on your brand. Never be defensive about negative reviews.  Even if the reviewer was completely wrong and is acting like a…

The Mobile Marketing Freight Train – Thoughts from the Field

I’ve written many times about mobile marketing, and even (along with others, I’m sure) predicted foursquare-type business marketing many years ago.   Does anyone remember my “senseweb” idea?  Probably not, it was pretty far out at the time… But in the past two years, having met with many clients and associates, I realize that almost none…