Ok, it’s the middle of the night and I’m sitting in an uncomfortable airport chair, but my mind is on the takeaways that I have from the SMX Social Media conference. Much of this I knew, but it was heavily re-enforced. The biggest benefit, as with most of these small shows, is the contacts and…
They say playing the lottery is a “special tax” for the “math challenged.” I think that’s true. In the search world Google’s new Automatic Matching setup is a special tax on the uninformed advertiser. What I’m hearing about the new Google Automatic Matching beta is that they will look at unspent funds in your account,…
We can draw a parallel between SEO advice and building permitting. Pressures placed on any web development project can cause marketing goals to be conveniently ignored, just like marketing goals, building codes and standards. Paid search ends up the beneficiary when an “un-optimizable” site results.
It seems everyone’s bending over backwards to optimize my pay-per-click campaigns for free these days. Google did it a couple of weeks ago, and now Microsoft Adcenter has chimed in. Can the PPC campaigns really offer good value to customers without conflict-of-interest becoming a problem? Or is it a “when all you have is a hammer, everything looks like a nail” issue?
Having a focused, promise-keeping landing page is a concept that experienced Pay Per Click advertisers know well. Often learning this truism happens the hard way – after spending thousands of wasted dollars. One of the most important design lessons that I’ve learned when it comes to any sort of web page is this: The Landing…
It’s important that you design your advertising “funnel” to retain the confidence of the searcher from first click through ordering. I thought I’d show you a few tricks that have proven themselves over the years, starting with the most basic – the Google Keyword Insertion method, then talking about Dynamic Landing pages, and ultimately specialized product linkages from ads.