Topic Clusters for Content SEO

Topic Cluster Content Strategy for SEO – Challenges to Watch Out For

Mastering the Power of Topic Clusters: A Concise List of Mistakes Organizations Make and Ideas to Avoid Them Topic clusters represent a paradigm shift in content marketing. Instead of isolated blog posts, content is grouped around a central topic, ensuring a structured and interconnected approach. This strategy can significantly enhance a website’s organic traffic and…

Facebook Ads, Campaigns and Ad Set Naming Scheme – Keeping Chaos Under Control in Facebook Ad Accounts

I would like to simply share our naming scheme for Facebook Campaigns and Ads. We see complete chaos in Facebook accounts more often than not, and much of this confusion could be avoided with a bit of forethought on Facebook ad campaign names. I believe that unless you have your name scheme under control, it’s…

Digital Marketing Budgets Growing as Percent of Revenue – SEO/SEM Winning, Social/Video Stalled?

One of my favorite industry documents is the CMO Survey .  I always look at it as a decent indicator of where the industry is going and what seems to be driving trends, so I can help clients wisely adjust their own programs with good information.  I always look at it from an SEO/PPC point of view, as well as budget related insights.

Top SEOs and Digital Marketers Offer Advice on Thriving in the Modern Ranking “Slog”

So as different departments, including executives, long for the simplicity of keyword lists and SERP screen shots, we must now bore them with KPIs like engagement, backlink diversity, re-query phenomena and personalized results considerations.  For many who don’t know much about SEO, this does not feel like success, and if you’re not careful, you can start to feel like a failure as well, leading to a negative feedback loop that can poison engagements.