I thought today I’d address those so-called content farms that are employed by many service industry sites around the country. In these cases, a small business, such as an auto repair business, will launch a site and subscribe to a content feed which updates their site every week or so. The promise is that this…
Most businesses I talk to have no idea that Facebook scrubs content. In fact, on average, only 16% of fans ever see posts made by brands “for various reasons, like the number of times you log on and the number of people and brands in your network” according to Facebook. This sums up this post…
I recently presented a concept called “Future Proof SEO” in Lexington which compared how well the typical website are servicing the needs of link builders and social media marketers who are trying to address major ranking factors, and wanted to post the highlights here. First, I used my minivan example again. Most websites are like…
Just got this new study which discusses link building outreach with some very interesting take-aways. I liked this because it aligned with much advice I give my clients on internal link building activity. The key takeaways from this study are: Social-based Link Building has yet to be largely adopted and therefore continues to be…
Today I saw an article on ReadWrite that caught my attention…”Blogging declines across Inc 500” which referred to a study from Umass called “Blogging declines as newer tools rule.” The number dropped from 50% to 37% of companies maintaining corporate blog. Facebook and Twitter, in the meantime continue to grow. This stands to reason…
I’ve heard today that Google may be planning a Quora-like Q/A service (possibly named “Google Expert”) that leverages their acquisition of Aardvark and integrates with Google Plus (or Google+, however you like it.) This model of finding answers by humans fits nicely into the new social search model that seems to be making its way…