Top SEOs and Digital Marketers Offer Advice on Thriving in the Modern Ranking “Slog”

So as different departments, including executives, long for the simplicity of keyword lists and SERP screen shots, we must now bore them with KPIs like engagement, backlink diversity, re-query phenomena and personalized results considerations.  For many who don’t know much about SEO, this does not feel like success, and if you’re not careful, you can start to feel like a failure as well, leading to a negative feedback loop that can poison engagements.

The Old Engineer and the Hammer

After reading the article “The Death of Expertise” by Tom Nichols as reminded of an old parable.  The Graybeard engineer retired and a few weeks later the Big Machine broke down, which was essential to the company’s revenue.  The Manager couldn’t get the machine to work again so the company called in Graybeard as an independent…

Advising on Social Signals and SEO – The Minefield of Causation, Correlation and Gradual Change.

It feels right to once again remind my site visitors and valued clients of what’s happening with the Google search results (at an ever increasing pace.)   I’m seeing social media engagement being used more often to vet sites for their appropriateness at the top of search engines.  Brands that are not bothering with social signals…

I have 5 minutes… tell me the most important things I must know about SEO today.

Sometimes I’m forced to do a brain dump about the most important, cannot-skip, essential information about SEO in an incredibly short amount of time.    I need to use that limited time to simultaneously myth-bust and set the stage for future-proof programs..  It happens fairly often… an rarely sighted executive will “pop in” to a meeting,  someone will…

Franchise SEO and Franchise Websites – A Future-Proof Solution for Service Oriented Franchises [Updated]

Many franchises are operating their online marketing programs in a manner that gets them into trouble as they grow, or when they have turnover in franchisees.  The Franchise SEO programs designed for the Internet as it was in 2005 are no longer effective. Not only have users changed, but search engines and social networks have dramatically…