Jane Goodall has terrific lessons for how we might integrate into the social communities of customers through her groundbreaking research with Gombe chimps. Go slow, learn the culture, and never betray the trust.
The North American SEM industry grew from $9.4 billion in 2006 to $12.2 billion in 2007, exceeding earlier projections of $11.5 billion for 2007 and marketers are finding more search dollars by poaching budget from print magazine spending, website development, direct mail and other marketing programs. The SEMPO study released today offered some good news…
Creating a stripped down version of emotional marketing text can serve as a vehicle for moving to a new destination language by freeing it from the burden of carrying nuance during translation.