We need some new carpet for our Sienna so I popped online and found an ad that looked pretty good…. and what do you know, blog material! Here, a classic case of broad match and a lack of negative keywords. This merchant has put up a shotgun toyota parts campaign – but doesn’t sell interior…
A month or so ago I was asked to review an application that would be used on a website for signing up to a seminar. It was DENSE. I had all kinds of little nit-picky items like may we contact you using the phone? may we contact you using email? may we call you by…
Does anyone have any idea how mad vanity phone numbers make customers when you put them on printed material without their numeric equivalent? I wasn’t totally aware of this until the past six months, [large company here] began publishing their vanity customer service number on emails sent to clients from their billing department. Instead of…
I’ve been spending a lot of time thinking about how much energy and money has been wasted on “fruify” web development and clueless SEO efforts. Thousands of companies have spent endless dollars on tag-tweaking “search experts” and pixel-tweaking flash animators without a Key Performance Indicator in sight! Countless thousands of amateur web designers have sold…
“I know you’ve spent a lot of time and energy on the site, but Google can’t crawl it, and you’ll have a hard time to rank competitively in the future.” Cut to the SEO discovery meeting…Here we sit, looking at your website (the one you just spent a lot of time, energy, and money to…
Ask yourself this question: “Within 15 seconds of visiting my site, does the visitor unambiguously head towards the goal(s) I need them to accomplish for my website to be profitable?” If you’re like many, the answer is “not even close.” Over time, websites evolve until they’re blurry. They lose their focus as demands of new…