Yahoo! Search Marketing Blog Launched

As you can see (blogroll below) I’ve added a rare entry to the Sweet Spot blogroll for the new Yahoo Search Marketing blog. Steve Mitgang – Senior VP at Yahoo is apparantly going to steer the gig. Steve is a frequent speaker and drives Yahoo’s advertising products, and has been involved in many top brands…

MSN Adcenter – New Features

You can add keywords to your pay per click campaign in bulk instead of one at a time. It’s easier to tweak keyword base bids and customer targeting options and to watch historical performance of a given keyword. Dynamic text has supposedly been improved, though I’ve not tried out any new pay per click ads…