The true cost of remaining anonymous, then, might be irrelevance – Eric Schmidt – Former Google CEO The search industry is all abuzz about the concepts around authorship markup and its effect on search results and content marketing. Authorship markup, introduced in 2011 and has been getting regular improvements since. Mostly applied to blog and news articles, […]
Content marketing is the new SEO. It is centered on irresistible content and amplified by social media. It includes blog posts, articles, white papers, videos, podcasts, and infographics. 87% of marketers use social media to distribute the content. Search engines use hundreds of signals to decide who ranks for a given query. The most important […]
If you’re at all concerned about your personal or business brand, you should consider the issues that the new Facebook Custom Usernames/URLs have brought to the surface. I have run through these from an ORM (Online Reputation Management) perspective and asked a few important questions.
It’s easy to get comfortable with one’s branding and marketing plans. Slide decks presented at the sales meeting look great. Branding exercises give the executives a warm-fuzzy. Advertising and PR schedules are polished to a shine. But all it takes is one small leak, possibly in the form of two bored employees with a flip […]
A textbook case of damage control after a negative blog post, deconstructed in a non-scientific, but novel way that attempts to show the effects of intervention by savvy brand managers familiar with social media.
Remember Summer Camp? We all got nicknames for the week we were there, some flattering, some not so much. But once they got started, we were stuck. This is how social media works with branding… bird legs.