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If you’re at all concerned about your personal or business brand, you should consider the issues that the new Facebook Custom Usernames/URLs have brought to the surface. I have run through these from an ORM (Online Reputation Management) perspective and asked a few important questions.
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It’s easy to get comfortable with one’s branding and marketing plans. Slide decks presented at the sales meeting look great. Branding exercises give the executives a warm-fuzzy. Advertising and PR schedules are polished to a shine. But all it takes is one small leak, possibly in the form of two bored employees with a flip [...]
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In the WSJ today, I saw where the FTC had set up new disclosure rules for the $1.5 Trillion franchise industry that will take away many of the previous hiding spots for trouble. Litigation and turnover are now going to be more out in the open, as are territory exclusivity. Franchises can also receive applications [...]
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A textbook case of damage control after a negative blog post, deconstructed in a non-scientific, but novel way that attempts to show the effects of intervention by savvy brand managers familiar with social media.
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Remember Summer Camp? We all got nicknames for the week we were there, some flattering, some not so much. But once they got started, we were stuck. This is how social media works with branding… bird legs.
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Lighting Store in the Dark About True Cost of Arcane Policies
I recently went to get my hair cut at one of the most Mayberry-like barber shops you’ve ever seen. It’s the Facebook of the 1950s, stuck in time, the chairs are original. The smiles are authentic. Conversations filled the air. It [...]
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