Shoppers are going to be hunting like hounds for good deals this season. I’ve gathered together a set of statistics and surveys that put some numbers to the predictions.
SEO, Blogging, and PPC are at the top of marketer’s priorities for the next 6 months hinting that companies are becoming more familiar and comfortable with new media as a prime directive. In addition a shrinking emphasis on the corporate brochure site provides hope that reaching out to the customer has finally arrived as a marketing technique.
A textbook case of damage control after a negative blog post, deconstructed in a non-scientific, but novel way that attempts to show the effects of intervention by savvy brand managers familiar with social media.
The North American SEM industry grew from $9.4 billion in 2006 to $12.2 billion in 2007, exceeding earlier projections of $11.5 billion for 2007 and marketers are finding more search dollars by poaching budget from print magazine spending, website development, direct mail and other marketing programs. The SEMPO study released today offered some good news […]
I was really surprised by the new study by Arbitron, called “Infinite Dial 2008: Radio’s Digital Platforms” showing 33 million Americans age 12 and older listen to web radio, a growth of 14% over 29m last year. Thirteen percent of Americans age 12 or older (an estimated 33 million people) listened to online radio in […]
Jakob Nielsen’s latest Alertbox post “Bridging the Designer-User Gap” is almost a follow up to the “Myth of the Genius Designer” which I consider one of my favorites from him. Red emphasis mine. ….There’s a big gap between designers and the majority of users. …. Generally, if you’re a member of a design team, you […]