I was amazed when I read that Google was rolling out Automatic Match Adwords on May 20th. This system goes against every methodology I’ve developed to help clients with Adwords and I fear it will pray upon the uninformed advertiser’s budget.
I’m a big Yahoo! fan and an easy going guy, but their recent refusal to tell me what directory-submit URL the charge on my credit card was for really ticked me off. I cannot tell which client I should talk to, whether to keep it going or to shut it off.
In the fast paced world of technical support ticket systems, the goal is to get your issue through the system as fast as possible – but never forget that this is a marketing exercise, and those sending the support tickets are busy human beings who require you to be remarkable every time.
No wonder we’re a tired nation. It takes 5 minutes to read a no-parking sign. I came across this sign today, and thought it was kind of pathetic. 65 words to say “15 minute parking” .. nuts. Where will it end. By 2028, the sign will reach the ground and you’ll have to check a […]
Lighting Store in the Dark About True Cost of Arcane Policies I recently went to get my hair cut at one of the most Mayberry-like barber shops you’ve ever seen. It’s the Facebook of the 1950s, stuck in time, the chairs are original. The smiles are authentic. Conversations filled the air. It was a pretty […]
They say playing the lottery is a “special tax” for the “math challenged.” I think that’s true. In the search world Google’s new Automatic Matching setup is a special tax on the uninformed advertiser. What I’m hearing about the new Google Automatic Matching beta is that they will look at unspent funds in your account, […]