Content marketing is the new SEO. It is centered on irresistible content and amplified by social media. It includes blog posts, articles, white papers, videos, podcasts, and infographics. 87% of marketers use social media to distribute the content. Search engines use hundreds of signals to decide who ranks for a given query. The most important […]
I was really surprised by the new study by Arbitron, called “Infinite Dial 2008: Radio’s Digital Platforms” showing 33 million Americans age 12 and older listen to web radio, a growth of 14% over 29m last year. Thirteen percent of Americans age 12 or older (an estimated 33 million people) listened to online radio in […]
Even in our time-shifted, portable entertainment-craving society, podcasts have not made much headway. Has the public lost interest because of any one reason? Has iTunes helped or hurt the podcasting community. Where’s Google in all of this?
Podcasting for Churches, class lectures, and recorded histories are more amazing applications for this highly portable digital recording tool.
The Public Radio Talent Quest, a search for the Next Great Host. Itâ??s open to all comers; it has cash awards, more than $70,000 courtesy of the Corporation for Public Broadcasting; and offers the chance, if you have what it takes, to be a public radio star.Â Â Also, learn about it on Youtube.“To enter […]
The Copyright Royalty Board (CRB) has has published a decision on Internet radio royalties, adopting the “per play” rate that SoundExchange had promoted. The rates that the Board has decided on, effective retroactively through the beginning of 2006. I’ve created a spreadsheet to calculate the reality of all of this. Excel Worksheet: Internet Radio Profits/Loss […]