Just got this new study which discusses link building outreach with some very interesting take-aways. I liked this because it aligned with much advice I give my clients on internal link building activity. The key takeaways from this study are: Social-based Link Building has yet to be largely adopted and therefore continues to be…
I’ve heard today that Google may be planning a Quora-like Q/A service (possibly named “Google Expert”) that leverages their acquisition of Aardvark and integrates with Google Plus (or Google+, however you like it.) This model of finding answers by humans fits nicely into the new social search model that seems to be making its way…
Other than Mobile and Local SEO explosions, Social Rank is a biggie. So many companies are still saying they have no time for “Social Media” unless it can show an immediate ROI. So, it’s been hard to explain the benefits to many because of the abstract concept – but now the reality is hitting home…
Google has made several moves that favor the Q&A approach to content, reinforcing my opinion it is the most potent type of content for most businesses to focus on.
Well, this morning I’m licking my wounds after initiating in Pecha Kucha – the rapid-fire presentation style where 20 slides are presented in 20 seconds. I was honored to have been invited by Adam Martin and Kent Lewis to speak and it was truly a learning/growing experience. Social Media Club Lexington and Pecha-Kucha Lexington took…
If you’re at all concerned about your personal or business brand, you should consider the issues that the new Facebook Custom Usernames/URLs have brought to the surface. I have run through these from an ORM (Online Reputation Management) perspective and asked a few important questions.