Long Live Information Overload!!!
I received probably the worst designed informational postcard ever in the mail today. Here it is, with a small suggested revision.
Why does the US government use “.com” for official “.gov” activities?
I’m confused. I thought the point of the “.GOV” Top Level Domain (TLD) was to give citizens some assurance that they were dealing with a credible government entity. Trust, right? So why then is the EFTPS (Electronic Federal Tax Payment System) now changing from “eftps.gov” to “eftps.com”?   I can see that one might…
Your email marketing test plan should not be tbd.
Testing emails is not an expense. It pays. Your email list and your brand have real value, and every time you screw up, you are spending real money. Use a spreadsheet and make sure you’ve tested your software and your methods out well before you send – test on 4-5 major email clients, text and…
I want to unsubscribe. Is it time for my beating?
Allume System gets It – When you want off of an email list, you just want the he** off. Allume makes great software but I’m getting too much email. So I decided to unsubscribe from their announcements. To my delight, they didn’t require me to do much. They just gave me a button. Click. I’m…
Even the top companies develop in a vacuum
One of the companies I admire most, Adobe, let me down today. Do you guys ever really “use” the updates you send out? Have you considered that we’re not all sitting in little cubies in Mountain View when we do our updates? In a standard security update for Acrobat Standard 6.0, you get stuck in…