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Category Archives: social media

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Are Tweetbots Ruining Twitter Search Results?

social mediaBy Scott ClarkApril 14, 20091 Comment

Like a cancer that’s growing in twitter search, the tweetbots arrive.  Dumb ones that aimlessly tweet every post on a forum to those that just retweet everything that anyone says about a topic.  It seems that every time I go to search twitter, I get a never ending stream of tweet bot output.   It’s like…

Mobile Restaurant Ratings and the Neutered Gratuity

Changes Online, Hardware, New Marketing, social mediaBy Scott ClarkNovember 9, 20081 Comment

Mobile restaurant guides and ratings could become the method of choice for consumers to voice their dissatisfaction with poor service, especially in the age of “mandatory tips” from even lower-end restaurants.

Americans Now Expect Companies to Have Social Media Presence

social mediaBy Scott ClarkOctober 1, 20084 Comments

A new study of over 1000 Americans reveals that 93% believe a company should have a presence in social media, and that Social Media is a major shortcut to hard-to-reach demographics. So why do companies still avoid social media participation?

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