Rob Snell: Comments on the Congressional Hearing About Online Advertising

My new friend and fellow Yahoo! Store Developer Rob Snell was invited by a director at Yahoo! Small Business to testify in front of Congress at a hearing of the US House of Representatives’ Committee on Small Business about Online Advertising. His preperation and written testimony was easy-to-read and Rob published it here at Search Engine Land. You should definitely read that first.

Now that’ he’s back and rested, with a fresh .gov link in his pocket, I thought I’d ask him a few short questions about how it went, what it was like as an experience, and what he thought it meant for search marketing’s future.

Portfolio-Driven Web Designers – Hand Over the SEM Keys Please

While every web professional has skills that matter, I am pretty sure that SEM is the most important single skill needed to grow a web business – and it is a specialty that you must focus on. I thought Mark Jackson’s two articles from the past week or so were absolutely brilliant in this vein, and wanted to call attention to them.

Social Media Club Louisville Videos

This was a lot of fun this week, and I was thrilled to be chatting (yelling – the bar was a bit noisy) with folks about blogging, social media and search at Social Media Club Louisville. This group was especially (and refreshingly) straightforward about what works – no bull. It gets tiresome hearing blog-cheerleaders go…