A practical look at ways you can obtain positive reviews from happy customers with minimal effort and cost using a simple rate-us page and a $25 deck of cards.
New Marketing
An Hour Well Spent (full Keynote of BMA 2009 Conference)
The full keynote of the BMA 2009 National Conference with David Meerman Scott – An hour well spent.
Local TV Advertisers: Strengthen the Coupling Between Ads and Web Resources.
Local TV ads seem to do very little to link the awareness-generating power of television with the engagement opportunities of the web. Local businesses would do well to stop depending on TV scripts from the 1960s and begin to entice customers to company-owned, information-rich resources that save them time and worry.
Google Street View: Restaurants and Shops Need to Get Clickin’
Google has finally connected Google Local Business Center and Street View to help people identify businesses by location and photograph. This is just another step along the way to full augmented reality using digital compass, GPS and camera applications. This, combined with the new Picassa photographs on Street View (cool as hell) and we’ll finally […]
Facebook Custom URLs – An ORM Roadmap and Questions to Ask
If you’re at all concerned about your personal or business brand, you should consider the issues that the new Facebook Custom Usernames/URLs have brought to the surface. I have run through these from an ORM (Online Reputation Management) perspective and asked a few important questions.
Gleaming Towers & 7 Miles of Muck – Tips for Success in Difficult SEM Projects
Have you ever faced a really tough SEM project? I have. And I looked to the real world for inspiration to get perspective on how to make things better. Here are my thoughts.