Monthly Archives: April 2020

You are here:

Home
2020
April

Using Role Play to Build B2B Content Creation and Knowledge Bases (AKA the Secret Shopper Game)

For Agencies and SEOs, SEO/SEM, Web Site AdviceBy Scott Clark April 27, 2020

Are you struggling to get good B2B capabilities and service content from your team of experts to help with SEO? If you’re NOT, you’re the exception – this is a huge problem and one of the hardest tasks in SEO. The problem of course is that experts are busy. They often resent having more added…

Past SEO Neglect More Obvious During Economic Stresses

SEO/SEMBy Scott Clark April 6, 2020

During economic downtimes, such as recessions and the recent pandemic, many companies dial back their Google Ads, Linkedin Ads and Microsoft Ads spends. I think that many are panic-reducing PPC accounts when they shouldn’t, but I understand the need to do “something.” I think much of this is due to a lack of good Analytics…