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Tag Archives: marketing

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Link Building for SEO – Some Study Results From Outreach Programs

featured, SEO/SEMBy Scott ClarkMarch 30, 2012

Just got this new study which discusses link building outreach with some very interesting take-aways.   I liked this because it aligned with much advice I give my clients on internal link building activity. The key takeaways from this study are: Social-based Link Building has yet to be largely adopted and therefore continues to be…

Lessons in Customer Service and Selling Emotion

Ideas, RANT!By Scott ClarkMarch 2, 2008

Lighting Store in the Dark About True Cost of Arcane Policies I recently went to get my hair cut at one of the most Mayberry-like barber shops you’ve ever seen. It’s the Facebook of the 1950s, stuck in time, the chairs are original. The smiles are authentic. Conversations filled the air. It was a pretty…

Advertisers May Flock to Web In Economic Downturn

Changes Online, SEO/SEMBy Scott ClarkFebruary 6, 20081 Comment

When the going gets tough, do the tough go online? Last year, according to the Interactive Advertising Bureau, Online advertising in the US grew 25% (17% not including search) during Q1-Q3 of last year over 2006. Currently the web accounts for less than 10% of all advertising spend but nearly a quarter of the time…

Promises, Promises

Ideas, SEO/SEMBy Scott ClarkJanuary 3, 2008

A great website cannot save a poor/ordinary/boring product or idea. And great SEO/SEM cannot save a poorly done website. If you have an ordinary commodity product, stop.

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