Sometimes I’m forced to do a brain dump about the most important, cannot-skip, essential information about SEO in an incredibly short amount of time. I need to use that limited time to simultaneously myth-bust and set the stage for future-proof programs.. It happens fairly often… an rarely sighted executive will “pop in” to a meeting, someone will…
I recently presented a concept called “Future Proof SEO” in Lexington which compared how well the typical website are servicing the needs of link builders and social media marketers who are trying to address major ranking factors, and wanted to post the highlights here. First, I used my minivan example again. Most websites are like…
Bill Dotson called out a great article about professional service firms. It’s spot on about how such firms approach their website. They want the partners in the firm to like it – after all, partners agree on the marketing budget, so why not get them involved in the design? Surely someone who works day-in and…