The Days of “Tricking” Search Engines Ended Years Ago
Unfortunately, we spend a lot of time defending clients from unsolicited SEO pitches – many of which depend on “FUD” (Fear, Uncertainty and Doubt) to cause less aware staff to question the necessity of our “white hat” methods for SEO, while offering a shortcut through the slog. Client education is key an we make every attempt to keep our clients aware of the state of the art so they’re able to discern these scams when they see them.
When clients have questions we hope to hear them. We can always defend our approach with facts, though it is unfortunate how much client time often goes into this instead of actual work.
Beware of “Guaranteed SEO” (Without Defining What Exactly is Guaranteed.)
- “We’ll do your SEO for $199 per month” (What does “DO SEO” mean?)
- “We guarantee top 5 listings….” (for WHICH phrases?)
- “We can send you 5,000 visitors next week” (from WHERE and HOW engaged?)
- “Your site is not listed on the search engines” (WHICH Search engines? – only 2-3 matter)
- “www.yourcompetitor.com has you beat.” (for WHICH phrases, with WHAT search history?)
Unsolicited SEO Offers Are a Red Flag
I don’t know of one legitimately good SEO firm using unsolicited offers to pitch themselves.
If it comes over email, and you didn’t ask for it or subscribe to it, chances are it is at best worthless, and at worse a scam. Always seek out your own services, never be tempted by those emailed to you. If the service is really that good, it will not need to use SPAM to promote itself.