Maximizing Local Performance for Your Entire Organization with Scalable Solutions
Multi-Location and Franchise Google Ads Management Campaign Types (with Brand Compliance)Depending on the configuration in your business, we will set up an efficient system that leverages economies of scale where advantageous. Budgets and local settings will be optimized for the organization’s footprint, location budgets, and other location-specific considerations.
We save existing accounts at the corporate or local level in backup and provide those to the client to archive.
A proprietary but transparent software and checklist system offers an objective, rule-based approach that is 100% unique for each client, and evolves over time.
Even for existing campaigns, keyword and behavioral information about customers is essential in building campaigns. Keywords are classified by intent and local versus global for each location.
Using the locations roster and master “gold standard” initial campaign, as well as a scalable landing page system, we will configure a solution with consistency that “adjusts itself” by location.
We discover and apply fixes and updates in a never-ending feedback loop which cross-optimizes campaigns using data from the entire enterprise. This significantly reduces the time needed to maximize results.
Data warehousing of performance data gives the whole team information about what is working and what needs improvement. When valuable, we may directly connect behavioral data into bid and budget management systems using rules we design for your business.
