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Daily Archives: June 12, 2007

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On-The-Fly Google Google Ads: Part 2 of 3 – The Landing Page Text

Ideas, OptimizationBy Scott ClarkJune 12, 2007

Having a focused, promise-keeping landing page is a concept that experienced Pay Per Click advertisers know well. Often learning this truism happens the hard way – after spending thousands of wasted dollars. One of the most important design lessons that I’ve learned when it comes to any sort of web page is this: The Landing…

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